THE SHORT ANSWER
Netflix released a Stranger Things asset pack for Roblox creators and launched a contest with three categories: Best Game, Best Integration, and Best UGC Item. Prizes range from hundreds to thousands of dollars in Roblox ad credits plus exclusive digital items. Entries close January 8, 2027, with winners announced mid-February. The contest is open only to creators 18+ in the US, Canada, and Mexico.
- Official Stranger Things asset pack includes Eleven, Hopper, Vecna, Demogorgon, and environment assets
- Three contest categories: Best Game, Best Integration, Best UGC Item
- Prizes are Roblox ad credits ($100s-$1000s) plus exclusive Netflix digital items
- Geographic restriction to US, Canada, Mexico only; entrants must be 18+
- Entries close January 8, 2027; winners announced mid-February 2027
Netflix Drops Official Stranger Things Assets for Roblox Creators
Netflix marked the tenth anniversary of Stranger Things by releasing an official asset pack on Roblox and launching a creator contest with three distinct categories. The announcement went live on the Roblox Developer Forum on November 6, 2026, posted directly from Netflix's verified account. The asset pack includes character models for Eleven, Hopper, Vecna, and the Demogorgon, plus environment pieces designed to jumpstart development.
Three Ways to Compete
The contest splits into three tracks. Best Game asks creators to build an original experience set in the Stranger Things universe. Best Integration challenges developers to weave Stranger Things elements into a new or existing game of their own. Best UGC Item tasks designers with creating a standout Stranger Things marketplace item. Each person may submit one entry per category.
Prizes: Ad Credits and Exclusive Digital Items
Winners receive "$100s to $1000s of dollars in Roblox ad credits to market your creation, plus exclusive digital prizes." Netflix clarified in the forum thread that the six winning entrants — presumably two per category — will receive "exclusive, one of a kind, digital prizes on Roblox from Netflix." The ad credits are platform-specific marketing currency, not Robux or cash.
Entry Requirements and Geographic Limits
To enter, creators must build on Roblox, apply for the Stranger Things license through Roblox's licensing system, then submit via the official entry form. The contest is open only to residents of the United States (including DC), Canada, and Mexico who are 18 or older. Entries close at 11:59 PM PT on January 8, 2027, with winners announced in mid-February. No purchase is necessary.
Community Reaction: Excitement Mixed with Criticism
Forum responses reveal a split reception. Some creators welcomed the asset quality and the chance to work with a major IP. Others criticized the prize structure, arguing that ad credits hold less value than Robux or cash payouts. The geographic restriction drew frustration from creators outside the three eligible countries. Several developers also questioned the licensing terms, noting that the Stranger Things license carries a 20% revenue share — a significant cut for existing games entering the Best Integration category — and that the content maturity rating is set to Mild despite the show's 14A rating.
What Remains Unclear
Netflix has not specified how many winners per category, the exact value tiers for ad credits, or whether the exclusive digital items will be uploaded under the Roblox or Netflix account. License approval timelines also remain unconfirmed, with at least one creator reporting they applied the morning of the announcement and were awaiting response. The DevForum itself went down for scheduled maintenance on November 9, 2026, which may have slowed early applications.