THE SHORT ANSWER
Roblox has rolled out Promotional Text in beta to all creators. The feature adds a separate field for brief secondary details like updates, events, or game modes, keeping game names short and preventing truncation on crowded discovery surfaces. During the beta, Roblox is testing different placements and treatments with a small audience of new users. Creators can access the field in Creator Hub under Creations > Game > Game details. The beta has no set end date.
- Promotional Text is an optional field for secondary game information like updates, events, or modes
- Available to all creators via Creator Hub > Creations > Game > Game details
- Roblox is testing placements on Home and game details pages with a small new-user audience
- Game names remain unchanged; only display variants may be shortened for test users
- Beta has no fixed end date; Roblox will share results when testing concludes
Roblox has opened a beta for Promotional Text, a new optional field that gives creators a dedicated place for secondary game information — things like limited-time modes, seasonal updates, trading status, or event announcements. The feature went live November 3 for all developers and is accessible in Creator Hub under Creations > Game > Game details.
What Promotional Text Does
The problem it addresses is familiar: creators have long stuffed extra details into game names using brackets, parentheses, or emoji. On discovery surfaces where space is tight — the Continue row, Recommended For You, game detail tiles — those long names get cut off, hiding both the brand and the update. Promotional Text splits that information into its own line, letting the game name stay short and recognizable while the extra context remains visible.
Examples from the announcement show the shift:
- Name:
[ ] Awesome Game \ Dinosaur Update→ Name:Awesome Game, Promotional Text:Dinosaurs - Name:
Awesome Game (Trading)→ Name:Awesome Game, Promotional Text:Trading
How the Beta Works
This is an active experiment. Roblox says it will run several placement and treatment tests over the coming weeks with a small audience, starting with new users. Not every creator will see the same placements, and some test users may see shortened versions of game names that contain brackets, parentheses, or emoji. The game name itself is never changed in the backend — only the display variant for that test group.
Current test surfaces include the Home feed (Continue row, Recommended For You) and game details pages. Placements may be added, removed, or redesigned during the beta.
What Creators Should Know
- Optional: No requirement to use it. Existing game names stay exactly as set.
- Editable: Update the text whenever you have something new to highlight — a patch, an event, a new mode.
- Feedback channel: Roblox is asking creators to reply on the DevForum thread with how they're using it and what's working.
- No end date: The beta runs until Roblox has enough data to decide on final placements and behavior.
What's Next
When the beta wraps, Roblox plans to share what the tests revealed about placement effectiveness and user experience, then outline how Promotional Text will work going forward. Until then, creators can experiment with the field and watch how it appears across different discovery surfaces for different audiences.